The Word: What ‘Vegan’ Means To UD

Since some of my more recent emails have gone unanswered, I think I’ve probably been added to Urban Decay’s “N list”: nuisance/no response list. No matter, I still heart Urban Decay…and I don’t think that’s a secret. I’m working to bring you all my backlog of company responses. This one is from May 2010. After the response I received from Smashbox Cosmetics, I realized that some companies may define ‘vegan’ or ‘vegetarian’ differently than myself and others, and it made me wonder what the Marley Footprint really meant to Urban Decay. So I asked…


From: Sarah
Sent: Tuesday, May 18, 2010 10:00 AM
To: UD Web CSR
Hello again,
I’ve appreciated your responses to my previous two questions, and was hoping you could answer another for me. I was recently going through responses from other companies about whether their products are vegan/vegetarian. One made me stop and consider if the companies responding or claiming “Vegan” all have the same definition. Since Urban Decay has the Marley Footprint on products to denote that they are vegan, I would like to know what exactly does being “vegan” and not having “animal-derived ingredients” in certain products mean to Urban Decay?

Thank you,


Sent: Tuesday, May 18, 2010 1:20 PM

Hello Sarah,
Thank you for your inquiry. Our Vegan Products are 100% Vegan. We do consider and recognize insects as animals. Therefore no insect ingredients are used in our Vegan Products. If you have any questions on a particular product please feel free to write back. Have a wonderful day.

Urban Decay
Customer Service

So there you go. To UD, ‘vegan’ means, well, vegan.


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