I’m sure you’ve done it. Brands from DumDums to Marlboro entice consumers to buy more to get rewards. Save the UPC codes or wrappers and you can mail them back, with a small shipping and handling fee, for merchandise. Sounds nice to be able to get something for the trash from products you already bought.
Why would companies be so generous? The merchandise tends to have the brand’s logo on it. Meaning you paid only a little extra to be their walking billboard. How kind of them.
Pop-Tarts, however, is taking a different tact, locking you into quantity and quality (or more accurate: variety). For their latest promotion, “Flavor Card“, you only need 5 codes to reap rewards like 1 movie ticket or 5 music downloads. You need to get the codes from five different flavor packages, though; each varierty has a unique code. They want you to discover their flavors. Since they have 25+ flavors, this should be easy, right.
If you’re a vegan or vegetarian, wrong.
Pop-Tarts does offer varieties that are milk- and egg-free, like the Frosted Brown Sugar Cinnamon and Frosted Cherry. While vegetarians won’t necessarily consider the eggs or milk problematic; regardless, every flavor with frosting also contains the ingredient gelatin. So no matter if you’re stearing clear of just gelatin or gelatin, milk, and egss, all that’s left are the unfrosted varieties.
Herein lies the conundrum. Despite having more than 25 flavors, Pop-Tarts only offers 3 that are not frosted. You do the math. If you need 5 but your diet only allows for three choices, you’re going to come up short on this one.
Now I’m not necessarily encouraging the mass consumption of Pop-Tarts. The nutritional facts aren’t exactly glowing. This is more of a treat every-so-often when you crave something sweet and easy, not if you’re looking for a fuel source in the morning.
Still, it seems this promotion wasn’t thought out well enough by the people over at Kellogg’s. They made it more than halfway to including a potential source of revenue only to fall short. Would it really be too much for Pop-Tarts to make just two more flavors without frosting, like maybe Cherry and Wildberry?