Pop-Tarts’ “Pick Your Rewards” Will Leave Veg*ns A Couple Codes Short

I’m sure you’ve done it. Brands from DumDums to Marlboro entice consumers to buy more to get rewards. Save the UPC codes or wrappers and you can mail them back, with a small shipping and handling fee, for merchandise. Sounds nice to be able to get something for the trash from products you already bought.

Get codes, get rewards. Easy, right?

Why would companies be so generous? The merchandise tends to have the brand’s logo on it. Meaning you paid only a little extra to be their walking billboard. How kind of them.

Pop-Tarts, however, is taking a different tact, locking you into quantity and quality (or more accurate: variety). For their latest promotion, “Flavor Card“, you only need 5 codes to reap rewards like 1 movie ticket or 5 music downloads. You need to get the codes from five different flavor packages, though; each varierty has a unique code. They want you to discover their flavors. Since they have 25+ flavors, this should be easy, right.

If you’re a vegan or vegetarian, wrong.

Pop-Tarts does offer varieties that are milk- and egg-free, like the Frosted Brown Sugar Cinnamon and Frosted Cherry. While vegetarians won’t necessarily consider the eggs or milk problematic; regardless, every flavor with frosting also contains the ingredient gelatin. So no matter if you’re stearing clear of just gelatin or gelatin, milk, and egss, all that’s left are the unfrosted varieties.

Herein lies the conundrum. Despite having more than 25 flavors, Pop-Tarts only offers 3 that are not frosted. You do the math. If you need 5 but your diet only allows for three choices, you’re going to come up short on this one.

Now I’m not necessarily encouraging the mass consumption of Pop-Tarts. The nutritional facts aren’t exactly glowing. This is more of a treat every-so-often when you crave something sweet and easy, not if you’re looking for a fuel source in the morning.

Still, it seems this promotion wasn’t thought out well enough by the people over at Kellogg’s. They made it more than halfway to including a potential source of revenue only to fall short. Would it really be too much for Pop-Tarts to make just two more flavors without frosting, like maybe Cherry and Wildberry?


2 thoughts on “Pop-Tarts’ “Pick Your Rewards” Will Leave Veg*ns A Couple Codes Short

  1. Great post as always! You are so right too. Why the hell can’t they leave the gelatin out??? Those bastards! (that’s right, I feel passionate about Pop-tarts lol). Oh how I miss the Chocolate fudge, Chocolate Chip, and S’mores flavors. Then again, my parents really shouldn’t have been letting me eat those for breakfast every morning as a kid…maybe that’s why I feel compelled to do 250-500 sit-ups a day lol.

    Anyway, I’m a big fan of Nature’s Path’s Organic Toaster Pastries. Unfortunately they’re not vegan (small amount of milk), but it says vegetarian right on the box. Strawberry, Blueberry, and Chocolate are my favorites. The Wildberry Acai isn’t bad either. http://www.naturespath.com/products/toaster%20pastries?tid=8&brand=All&nutri=All

    1. Yeah, check out my Examiner article on Nature’s Path Toaster Pastries on my Philadelphia Vegetarian Examiner page. They are good. They do say vegetarian but the definition can be so loose. I actually stopped eating them because I messaged the company and didn’t get a straight answer about whether the whey in the toaster pastries comes in contact with animal rennet.

      Pop-Tarts were a staple of my childhood as well. I just want to be clear that they aren’t marketed as being vegetarian or vegan; it’s my own interpretation of the ingredients to which I consider them as such and if anyone has any other information about their ingredients, I would appreciate the information. Regardless, of gelatin, dairy or eggs, there is still a grey area with the sugar. Even PETA isn’t staunch about the bone char filtered sugar issue, though.

      I think it’s an oversight by the Kellogg’s marketing team not to push more flavors that are veg*n-friendly that is actually to their own detriment, not particularly my own. The frosted ones are the best anyway, so what would be the most amazing is if they could figure out a way to make them without the gelatin. Nevertheless, as I mentioned, I’m in no way pro-chain-eating-PopTarts; they make good treats every-so-often. Overall, a company as large as Kellogg’s taking a step towards us would be huge though.

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