St Ives ‘No Aminal Ingredients’ Clarification Query

Kim Kardashian (copyright Life & Style magazine, 2009)

It happens to many women…probably men too, but men aren’t the ones prancing around in bikinis (unless you’re John Mayer or Pauly Shore) and short skirts. Little lumps and bumps on the thighs, buttocks, and abdomen, a.k.a cellulite.

When most normal people look at me, they don’t think ‘FAT.’ I eat my sweets, yes, but I think even if I didn’t indulge, I wouldn’t be perfect. I knew I couldn’t be alone because Clarins, Bliss, Shiseido and Tarte, at least, make cellulite moisturizers or serums. There’s a market of “solutions” for this problem. So I started looking for a moisturizer that would help but not break the bank. I found St. Ives’ Cellulite Shield Total Body Cellulite Control. At around $4 an 18 ounce bottle, it also grabbed my attention because it “Does Not Contain Animal Ingredients.” Companies define animal ingredients differently. So…


Product Ingredient Questions

I was recently checking out your Total Body Cellulite Control Moisturizer. It interested me to see “Does Not Contain Animal Ingredients.” This is nice to see, but I know companies have different definitions. Could you tell me a little more about what the exclusion of animal ingredients means to your company. Does this mean the exclusion of only products made from animals, like gelatin? Or the exclusion of animal by-products, like urea? Does your definition of “animal” include fish and insects? Thank you for any additional information you can provide me with.


February 15, 2011

Ms. Sarah Leonard

Case 514347

Dear Ms. Leonard,

Thank you for contacting Alberto Culver regarding your questions or concerns on Animal Testing. We are deeply committed to providing our consumers with safe, quality products.

St. Ives products are free of animal ingredients.  We use synthetic or vegetable analogs as alternatives to animal-derived ingredients. All of our products state on the back of the bottle “does not contain animal ingredients”.
Stearic Acid, Glycerin, Urea, and Glycol Stearate are either derived from a plant or synthetic origin


We hope this information is helpful. Thank you for contacting Alberto Culver.


Shelby Hansen
Senior Consumer Relations Representative

…A little good news in my opinion. One of my questions was left unanswered and as I thought about the response more, I decided to broach the question again…


 Ms. Hansen,

Thank you for your reply. I appreciate your answers. The only question I believe was left unanswered from my original message was Does your definition of “animal” include fish and insects? I look forward to hearing from you again.

Sarah Leonard


…So, again, we shall see.


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